Tracy Lamb, President
Tracy has honed her talent for building relationships, changing attitudes, and achieving results for clients for more than 25 years—in increasingly senior management roles with marketing and communications firms, as Director of Marketing and Communications for an Ontario commodity marketing board for seven years, and since 1994, as president of Mopani.
An expert in marketing communications planning, as well as branding, public relations, advertising and promotion, Tracy has extensive knowledge of all parts of the value chain, from producer to retailer and from influencer to consumer. Her understanding of issues affecting Canadian producers make her a valuable strategic resource for regional, national and international clients ranging from high-profile packaged goods companies and quick-service restaurant chains to not-for-profit associations and government agencies. Her passion for promoting healthy eating has led to her involvement in countless nutritional education programs across Canada, working collaboratively with all stakeholders to develop innovative yet practical solutions aligned with her clients' business objectives.
"Tracy helps teams develop a vision for success. She provides the right environment and enthusiasm needed to inspire buy-in to achieve goals. Her presence is impactful and her ability to support business leaders in creating and developing a vision for their organization is unique." - Ross Blaine, former client (Ottawa)
"Tracy's a brilliant strategist. She's able to synthesize and analyze mountains of data, then think laterally to arrive at creative and effective solutions. She's terrific at pulling together win-win partnerships and is a delight to work with, whether you're a supplier, a coworker or a client." - Libby Lucas, former coworker (Toronto)